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Job Description
Verkada is seeking a Growth Manager to join their Digital Marketing team. This role is based on-site at their HQ in San Mateo, CA. The Growth Manager will be responsible for driving customer acquisition through marketing campaigns across various paid channels, managing a significant quarterly budget, and contributing to the company's top-line growth.
Role involves:
- Developing and executing strategies for pipeline growth through digital marketing campaigns.
- Managing the full lifecycle of marketing campaigns, from planning to execution and performance analysis.
- Collaborating with internal teams across data science, MDRs, marketing operations, product marketing, and sales.
- Tracking and analyzing key campaign metrics to identify trends and optimize strategies for maximum ROI.
Requirements:
- Proven experience in digital marketing and paid customer acquisition (B2B preferred).
- Strong understanding of social media platforms such as LinkedIn, Meta, X, and Google.
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing, and creative teams.
- Proficiency in data analysis, knowledge of Excel preferred.
- Experience managing large-scale marketing campaigns and optimizing performance through the funnel.
Verkada offers:
- Healthcare programs with premiums 100% covered for employees under most plans.
- Nationwide medical, vision, and dental coverage.
- Health Saving Account (HSA) and Flexible Spending Account (FSA).
- Expanded mental health support.
- Paid parental leave policy & fertility benefits.
- Flexible PTO and personal sick time.
- Professional development stipend.
- Wellness/fitness benefits.
- Healthy lunches and dinners provided daily.
