Senior Manager - Brand Marketing

Job Description

Glance is seeking a Senior Manager - Brand Marketing to enhance brand identity, increase brand awareness, and foster positive brand perception. The ideal candidate will possess a deep understanding of customer needs and behaviors, and the ability to conceptualize brand marketing plans. This role will impact the company's brand image and success by driving consumer awareness and perception.

The Senior Manager will be responsible for:

• Defining and refining Glance’s brand positioning.
• Leading digital marketing efforts and content strategy.
• Crafting product messaging and analyze customer needs.
• Developing partnership and alliance strategies.
• Growing and deepening engagement with the Glance community.

To be successful in this role, the candidate should have:

• 8 to 10 years of experience in brand marketing in B2C or D2C sectors.
• Expertise in content marketing and organic growth strategies.
• Experience working with marketing/advertising agencies.
• Deep understanding of brand positioning strategies.
• Exceptional leadership and communication skills.

Glance offers opportunities to:

• Lead and inspire a team of marketing professionals.
• Work on partnerships and alliances strategies.