Product Marketing Specialist at Dcard

Dcard, a popular social media platform among young people, is seeking a Product Marketing Specialist. The company aims to provide a safe space for sharing stories and is expanding its services and markets globally. The Product Marketing Specialist will be responsible for developing and executing marketing strategies to promote Dcard's advertising platform.

Responsibilities include:

• Developing short, medium, and long-term marketing strategies
• Managing digital advertising campaigns across various platforms
• Creating marketing materials and sales presentations
• Implementing SEO strategies for Dcard's Ad/Business Page
• Defining product positioning and communication strategies
• Collaborating with commercial and product teams on marketing activities

Requirements:

• 2+ years of experience in product marketing
• Ability to optimize advertising performance based on company goals
• Proficiency in using GA4 or similar tools for customer behavior analysis
• Experience in SEO, content, and social media marketing
• Experience in running online and offline marketing campaigns
• Resilience and a strong sense of responsibility

Dcard offers:

• Opportunity to work on a product from the ground up
• Collaboration with the Product Manager to improve the Dcard Ads Platform
• Leadership opportunities in managing projects
• Flexible work environment with flexible working hours
• Learning and development resources