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Lead Analyst, Marketing Analytics

Lead Analyst, Marketing Analytics role at StockX in Detroit.
StockX
On-Site
United States
USD 120,000 - 145,000
Job Description
StockX is seeking a Lead Analyst, Marketing Analytics to join their Analytics team. This role is pivotal in driving data-driven decisions that optimize marketing strategies and improve ROI. The ideal candidate will possess a strong analytical mindset, a deep understanding of marketing metrics, and the ability to translate complex data into actionable insights. He/She will lead the development and implementation of advanced analytics solutions, empowering the marketing team to achieve its goals.

What this role involves:
  • Leading marketing analytics projects, ensuring timely delivery and high-quality results.
  • Developing and maintaining comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across various channels.
  • Conducting in-depth analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization.
  • Analyzing customer behavior and segmentation to understand audience preferences and tailor marketing strategies.
  • Performing A/B testing and multivariate analysis to evaluate channel effectiveness and optimize conversion rates.
  • Providing regular updates and insights to marketing leadership, highlighting key findings and recommendations.
  • Translating complex data into clear, actionable insights that inform marketing strategy and decision-making.
  • Developing and presenting data-driven recommendations to optimize marketing spend and improve ROI.
  • Collaborating with cross-functional teams to align marketing analytics with overall business objectives.
  • Proactively identifying opportunities to leverage data and analytics to enhance marketing effectiveness.
  • Forecasting future marketing performance based on historical data and market trends.

Requirements:
  • Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field (Master's degree preferred).
  • 5+ years of experience in marketing analytics and experimentation, with a proven track record of driving data-driven results.
  • Strong proficiency in data analysis tools and techniques, including SQL, Python, R, and data visualization tools.
  • Expertise in web analytics platforms.
  • Excellent understanding of marketing metrics and KPIs.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Excellent communication and presentation skills, with the ability to convey technical information to non-technical audiences.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with statistical modeling and machine learning is a plus.

What StockX offers:
  • Opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses.
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