This Employer Branding Specialist role at a company based in Taiwan requires a proactive and creative individual who can independently manage social media strategy, content creation, branding campaigns, and campus recruitment support. The ideal candidate should be strategic and hands-on, with a passion for storytelling, employer brand marketing, and university engagement.
Responsibilities include:
- Own and manage social media channels to enhance brand presence.
- Plan and maintain an editorial calendar for employer branding content.
- Write, design, and publish engaging content to showcase company culture.
- Collaborate with employees, hiring managers, and HR to gather authentic content and stories.
- Create visual and multimedia content using tools like Canva, Adobe Photoshop, or basic video-editing software.
- Utilize Google Analytics, LinkedIn Insights, and other tools to track and measure campaign performance.
- Monitor social media engagement metrics and adjust strategies to maximize reach and effectiveness.
- Support campus recruitment efforts, including building and maintaining relationships with professors, career centers, and student organizations.
Requirements include:
- 2+ years of experience in employer branding, content marketing, social media management, or HR-related branding.
- Strong copywriting and storytelling skills.
- Experience managing social media platforms for employer branding purposes.
- Proficiency in Google Analytics, LinkedIn Analytics, and other tracking tools.
- Ability to independently plan, execute, and track employer branding initiatives.
- Strong collaboration and communication skills.
- Basic design skills using Canva, Adobe Photoshop, or other content creation tools.
- Knowledge of fintech, AI, or trading industry trends (or a strong willingness to learn).
- Bilingual proficiency in English & Mandarin