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This Employer Branding Specialist role at a company based in Taiwan requires a proactive and creative individual who can independently manage social media strategy, content creation, branding campaigns, and campus recruitment support. The ideal candidate should be strategic and hands-on, with a passion for storytelling, employer brand marketing, and university engagement.

Responsibilities include:

  • Own and manage social media channels to enhance brand presence.
  • Plan and maintain an editorial calendar for employer branding content.
  • Write, design, and publish engaging content to showcase company culture.
  • Collaborate with employees, hiring managers, and HR to gather authentic content and stories.
  • Create visual and multimedia content using tools like Canva, Adobe Photoshop, or basic video-editing software.
  • Utilize Google Analytics, LinkedIn Insights, and other tools to track and measure campaign performance.
  • Monitor social media engagement metrics and adjust strategies to maximize reach and effectiveness.
  • Support campus recruitment efforts, including building and maintaining relationships with professors, career centers, and student organizations.

Requirements include:

  • 2+ years of experience in employer branding, content marketing, social media management, or HR-related branding.
  • Strong copywriting and storytelling skills.
  • Experience managing social media platforms for employer branding purposes.
  • Proficiency in Google Analytics, LinkedIn Analytics, and other tracking tools.
  • Ability to independently plan, execute, and track employer branding initiatives.
  • Strong collaboration and communication skills.
  • Basic design skills using Canva, Adobe Photoshop, or other content creation tools.
  • Knowledge of fintech, AI, or trading industry trends (or a strong willingness to learn).
  • Bilingual proficiency in English & Mandarin
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