マーケティングプランナー at HoYoverse

HoYoverse, a global company dedicated to creating immersive virtual world experiences, is seeking a Marketing Planner to join their team in Japan. The Marketing Planner will be responsible for planning and executing promotions aligned with the operational schedules of various titles. This role involves a mix of online and offline initiatives, covering event exhibitions, collaborations, media placements, SNS campaigns, and PR events.

The content areas will span across various aspects of game content, including anime, merchandise, VTubers, YouTubers, voice actors, artists, theatrical productions, books (art collections, fan books, pamphlets, magazines, etc.), other 2D graphics, and video works.

Responsibilities include:

• Planning and executing promotions based on the operational schedule of each title.
• Planning and proposing tie-ups and collaborations.
• Managing both online and offline planning.
• Handling various event exhibitions and collaborative projects.
• Managing media placements and SNS campaigns.
• Organizing PR events.

Requirements:

• 3+ years of practical experience in any of the above-mentioned responsibilities.
• Business-level Japanese language proficiency.
• Experience in planning and executing interviews in the game industry (Preferred).
• Experience as an IP holder, with merchandise planning and MD experience (Preferred).
• Experience in planning, writing scripts, and editing videos and commercials (Preferred).
• Interest in games and the game industry.
• Strong communication and execution skills.
• Interest in and active engagement with HoYoverse titles.

HoYoverse offers:

• Opportunity to play a key role in creating immersive virtual world experiences.