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HoYoverse is seeking a highly motivated and creative Marketing & Branding Fresh Graduate to join its team in South Korea. The ideal candidate will be passionate about games, anime, and ACG culture, with a strong interest in local game marketing strategies. This role offers an excellent opportunity to contribute to the growth and success of HoYoverse's popular games, including Genshin Impact and Honkai: Star Rail.
Responsibilities Include:
- Analyzing the marketing strategies of HoYoverse's games and competitors.
- Participating in decision-making processes related to various aspects of game marketing.
- Collaborating with internal departments and external partners, including headquarters, agencies, and affiliates.
- Planning and executing online and offline marketing activities, such as summer festivals, product collaborations, and contests.
- Planning and producing merchandise utilizing HoYoverse IP.
Requirements:
- Fresh graduate (within 2 years of graduation) or expecting to graduate before August 2025.
- Available for full-time internship before graduation (for graduating students).
- Able to start full-time employment after graduation (for graduating students).
- A user of HoYoverse games and familiar with 2D games.
- No restrictions on overseas travel or business trips.
- Proficiency in Mandarin Chinese for business communication (both spoken and written) OR Korean proficiency for Mandarin Chinese speakers.
The role offers:
- Opportunity to promote brand awareness.
- Opportunity to acquire users by planning and implementing online and offline marketing campaigns.
- Opportunity to expand and explore new cross-industry collaboration opportunities.
HoYoverse