Email Marketing Manager (Cape Town) at HyperionDev

HyperionDev, the largest online coding bootcamp provider in EMEA, is seeking an Email Marketing Manager to enhance lead-to-sale conversion rates. The ideal candidate will be responsible for conceptualizing and implementing CRM initiatives.

The Email Marketing Manager will collaborate with brand managers and creative teams to develop impactful email marketing campaigns. They also work closely with performance and engineering teams to ensure list hygiene, segmentation, and delivery of email campaigns.

This role involves:

• Liaising with brand managers and creative teams to produce impactful email marketing campaigns
• Working closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns
• Maintaining the overall communication calendar aligned to brand manager requirements
• Increasing the lead to sale conversion rate
• Planning, building, and sending out all email marketing communication
• Aligning with admissions teams to ensure lead scoring algorithms are providing guidance of hot, mild and cold leads to contact

Requirements for this role include:

• At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales
• Excellent verbal and written communication skills
• Tertiary qualification related to marketing, business or communication
• HTML and API knowledge
• 3+ years work experience as a content editor or owning mass / direct email
• 1+ years of experience actively involved in the direct brand messaging for a large consumer or business facing brand, driving email campaigns
• A qualification in digital marketing, creative writing, journalism or a related field
• Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills
• Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together
• Strong knowledge of digital marketing and its key success metrics
• A track record of exceeding targets and strong Marketing career ambition

HyperionDev offers:

• Flexible & remote working
• Generous annual leave and medical benefits
• The opportunity to learn new tech skills by enrolling part-time in their Coding Bootcamps.