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Email Marketing Manager (Durban) at HyperionDev

HyperionDev seeking Email Marketing Manager to boost lead conversion.
Remote
On-Site
South Africa
Undisclosed salary
HyperionDev, a leading online coding bootcamp provider, is seeking an experienced Email Marketing Manager to enhance lead conversion rates. This role involves conceptualizing and implementing CRM initiatives to nurture leads throughout their purchasing journey.Responsibilities:
  • Liaising with brand managers and creative teams for impactful email campaigns.
  • Collaborating with performance and engineering teams to maintain list hygiene and email delivery.
  • Maintaining the communication calendar.
  • Increasing lead-to-sale conversion rate.
  • Planning and executing email marketing communication.
  • Aligning with admissions teams to refine lead scoring algorithms.
Requirements:
  • Minimum 3 years of CRM experience in converting leads to sales.
  • Excellent communication skills.
  • Tertiary qualification in marketing, business, or communication.
  • HTML and API knowledge.
  • Experience as a content editor or owning direct email campaigns.
  • Experience in direct brand messaging for a consumer or business-facing brand.
  • Digital marketing qualification.
  • Persuasive selling skills.
  • Experience using automation to improve email metrics.
  • Experience briefing content to creative teams.
  • Strong knowledge of digital marketing success metrics.
  • Track record of exceeding targets.
Benefits:
  • Flexible & remote working options.
  • Generous annual leave and medical benefits.
  • Opportunity to learn new tech skills.
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HyperionDev

HyperionDev, a leading provider of accelerated tech education in EMEA, collaborates with top universities to deliver structured courses and bootcamps. Recognized as a top education technology scaleup, it's backed by Meta and nearly 2000 investors. The company addresses the global tech skills gap through integrated tech education, expert mentorship, and code review. Operating in over 60 countries, HyperionDev partners with government bodies to provide scholarships and facilitate employment in technology. It aims to make the world more stable, safer, and fairer through accessible tech education.