Associate Director/Senior Manager, International Marketing - Liquid State at Sony Music Careers - Asia & Middle East

Liquid State is seeking an Associate Director/Senior Manager of International Marketing to develop marketing plans, drive engagement (online and offline), and bring creative vision to established and emerging music artists. This role involves being part of the core team for artist branding, development, revenue, and P&L.He/She will also coordinate and manage social media, content development, streaming marketing, digital advertising, product management, and campaigns for artists.What this role involves:

• Working with third-party content creators to create short-form content.
• Providing ideas and strategies for marketing campaigns.
• Building budgets and executing paid media campaigns.
• Ensuring timely delivery of assignments.
• Assisting in driving quality and engagement on social media.
• Implementing campaigns focused on data collection and maintaining mailing lists.
• Working with partners to maximize retail promotional opportunities.
• Providing digital partners with assets and attention.
• Maintaining relationships with key digital promotional partners.
• Pitching artists and tracks to local partners.
• Spotting digital trends and aligning them with business objectives.
• Monitoring analytics on streaming platforms.
• Providing in-depth campaign analysis.
• Handling ad hoc tasks and projects.

Requirements:

• Bachelor’s degree in marketing, multi-media, music business, digital business, mathematic, business management or any related field is preferred, not mandatory.
• At least 7 years of progressive marketing experience at a record label or related media companies.
• Passion for electronic music, events, and the music industry.
• Superb written and oral communication skills.
• Knowledge of social platforms (IG, TikTok, Twitter, Youtube, Line, etc.).
• Ability to accept changes and be flexible.
• Detail-oriented and organized with strong communication skills.
• Experience with digital marketing tools.
• Creative self-starter with follow-up skills.

What Liquid State offers:

• An inclusive, collaborative, and global community.
• A modern office environment.
• Investment in professional growth and development.