Senior Marketing Data Analyst (m/f/d)

Job Description

AutoScout24 Group is seeking a Senior Marketing Data Analyst to revolutionize marketing decisions through data and analytics. The ideal candidate will take ownership of the marketing analytics framework and help the company make data-informed decisions to optimize the efficiency and ROI of the multi-channel marketing funnel. This role requires a solid background in pipeline development and a deep understanding of marketing.Here’s a detailed look into what the role entails, what the company expects from potential candidates, and what the role offers:What this role involves:

• Designing scalable data models and pipelines within our Data Lake to integrate and manage marketing data across channels.
• Building and automating dashboards and alerts that provide clear, actionable insights into user acquisition and marketing performance.
• Empowering marketing teams through curated data sources and self-service analytics, enabling fast, data-informed decisions.
• Collaborating closely with online, app, and offline marketing teams to optimize campaigns, media-buying and budget allocation.
• Partnering with analysts to interpret performance across platforms (e.g. Google Analytics, Adjust, Meta, Google Ads, Microsoft Ads, Criteo, etc.) and turn data into strategy.
• Working with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming.
• Leading exploratory analytics projects—from new KPI development and A/B testing to incrementality studies and attribution models.

Requirements:

• 4+ years in marketing analytics, ideally in a B2C or marketplace environment.
• Strong SQL skills and experience with modern data stacks (Airflow, dbt, Redshift/Snowflake/BigQuery).
• Proficiency with BI tools (e.g., Tableau, Quicksight) and a keen eye for effective data storytelling.
• Solid grasp of MMPs (e.g., Adjust, AppsFlyer), Google Analytics, and key ad platforms (Google, Meta, Criteo).
• A strategic mindset with the ability to simplify complex data for technical and business audiences alike.
• Experience working independently and leading cross-functional analytics initiatives.
• Fluency in English.

What this role offers:

• A culture of growth with over 50 nationalities represented.
• Tools, training and support to work in a way that suits you.
• Opportunities to learn new skills and reach your potential.