Digital Optimization & CRM Manager at Sony Music Careers - Asia & Middle East

Sony Music Entertainment is seeking a Digital Optimization & CRM Manager to enhance performance, user experience, and conversion rates through data analysis and optimization strategies. This role involves driving traffic and engagement across various online channels.Responsibilities include:

• Optimizing digital content for search algorithms and AI
• Developing and executing data and digital marketing strategies to improve conversion rates
• Identifying and addressing usability issues to optimize user interfaces
• Analyzing user data to identify optimization opportunities
• Implementing personalization strategies and CRM for tailored content delivery
• Monitoring and generating reports on optimization efforts

Requirements:

• Bachelor's degree in Management Information Systems, Data Science, Digital Marketing, or a related field
• Minimum of 5 years in digital optimization, CRO, CRM, or related roles
• Strong data analysis skills
• Familiarity with web analytics tools, A/B testing platforms, CMS platforms, and CRM
• Understanding of user behavior
• Project management experience

Sony Music Entertainment offers:

• A vibrant global community
• A modern office environment
• Investment in professional growth and development
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives
• Annual leave, medical leave, and medical insurance