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Doctolib is seeking a Product Marketing Lead to focus on the Specialist Doctors market in France. This role involves working with Exco members to enhance product-driven strategies. The candidate will represent over 60,000 specialist doctors and 50 million patients in France.
Responsibilities:
- Conduct research on Specialist doctors and patients' needs.
- Monitor market dynamics and competitor movements.
- Partner with Product Management to identify market opportunities.
- Develop and own the positioning strategy in the French market.
- Monitor product usage and satisfaction metrics.
- Design comprehensive go-to-market strategies.
- Ensure successful execution of launches and campaigns, coordinating with various teams.
- Develop impactful campaigns and content.
Requirements:
- 5+ years of experience in new product launches, product marketing management, or go-to-market strategy.
- Experience engaging multiple stakeholders.
- Strong storytelling & copywriting skills.
- Fluent in French and English
- Results/action-oriented and analytical.
Doctolib Offers:
- Health Insurance
- Quarterly bonus
- Flexible workplace policy (hybrid and office-based)
- Flexibility days to work in EU/UK (10 days/year)
- Wellbeing program
- Lunch voucher
- Work Council subsidy
- Bicycle subsidy
- Public transportation reimbursement
- Relocation support
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Doctolib
Doctolib is a European healthcare technology company committed to improving the health and well-being of all individuals. The company focuses on simplifying access to healthcare services and empowering patients to manage their health more effectively. Doctolib partners closely with medical teams and experts to ensure the delivery of accurate and reliable health information. The company utilizes digital solutions and content strategies to enhance the healthcare experience for both patients and healthcare professionals.