Senior Manager, Demand Generation at LearnUpon

LearnUpon is seeking a Senior Manager, Demand Generation to lead and scale their global demand generation strategy. This hybrid role, based in Dublin, requires working 2-3 days per week from the office. The ideal candidate will drive marketing-sourced pipeline and revenue by targeting and converting the Ideal Customer Profile (ICP) through data-driven programs. The Senior Manager will lead the end-to-end demand engine, closely partnering with Sales and Business Development to optimize lead flow and conversion rates. They will also oversee Marketing Operations, ensuring the tools, data, and reporting infrastructure support scalable growth. This role involves managing a team of Demand Generation specialists, fostering a culture of experimentation and continuous optimization.

• Owning the creation and execution of a global Demand Generation plan.
• Defining and optimizing digital channels.
• Partnering with Sales and Business Development to execute targeted campaigns.
• Leading multi-channel campaigns across various platforms.
• Optimizing the marketing technology stack.
• Leveraging reporting and analytics to inform strategy.
• Managing and mentoring the Demand Generation team.

• Bachelor’s degree or equivalent experience in Marketing.
• 5+ years in a B2B Digital Marketing role, preferably at a SaaS company.
• Thorough understanding of the demand waterfall.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Expertise in Marketing Automation and Salesforce.

• Fun and supportive work environment.
• Excellent career progression opportunities.
• Structured learning environment.
• Competitive salary and company ESOP.
• Private health insurance.
• 25 days annual leave + 1 company day off.