Customer & Lifecycle Marketing Manager - Workleap at Workleap

Workleap is seeking a Customer & Lifecycle Marketing Manager to join their Customer & Lifecycle Marketing team. In this role, the candidate will be responsible for building and scaling the company's customer growth engine. They will create programs to convert trials into loyal users, increase product adoption, and cultivate advocates for Workleap solutions.

This is a hands-on position that requires close collaboration with Customer Success Managers (CSMs), Account Managers (AMs), and the Product team to deliver personalized, multi-channel campaigns via email, Intercom, and in-product notifications.

Responsibilities:

• Build and launch lifecycle marketing campaigns across trial, onboarding, adoption, expansion, and renewal phases.
• Implement AI-driven personalization and automation.
• Develop upsell and cross-sell workflows based on product signals.
• Run A/B tests to optimize nurture flows.
• Create and activate advocacy campaigns.
• Collaborate with CSMs and AMs to align marketing efforts.
• Work closely with Product and Growth teams to explore in-product messaging.
• Partner with RevOps and GTM Engineers to define audience segments and track campaign performance.

Requirements:

• 4+ years of experience in B2B lifecycle, growth, or customer marketing.
• A strong passion for using AI to scale your work and drive impactful results.
• Experience launching automated nurture campaigns (HubSpot, Intercom, CommonRoom).
• Strong understanding of the customer journey and lifecycle segmentation.
• Confidence using data to define audiences and optimize performance.
• Strong communicator with excellent cross-functional collaboration skills.
• Hands-on with A/B testing and iterative campaign improvement.
• Experience working closely with CSMs, AMs, and Product teams.
• Asset: experience with PLG or in-product messaging tools.

Workleap offers:

• An environment that adapts to your daily life and needs.
• A healthy and inclusive work environment.