ARABIC COPY WRITER

Job Description

Memac Ogilvy is seeking an Arabic Copywriter to join their creative team in Amman, Jordan. The Copywriter will be responsible for generating original copy ideas that capture the attention of the target audience. They will create campaigns that have an instant, positive impact on the consumer to promote the advertised product or brand. The role involves creating straplines, slogans, body copy, jingles, and scripts that accompany advertising visuals.

The Arabic Copywriter will work closely with Art Directors and contribute to the visual elements. They will produce big-picture advertising for significant clients.

Role Involves:

• Liaising with clients and interpreting their briefs
• Working in account teams
• Developing creative ideas and concepts, often in partnership with the art director
• Presenting ideas to colleagues and clients
• Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities
• Writing clear, persuasive, original copy
• Updating digital media with snappy, timely content
• Proofreading copy to check spelling and grammar
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
• Overseeing campaigns through the production stage to completion
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines

Requirements:

• Remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
• Actively seek inspiration from the external environment to influence creativity.
• Understand and appreciate the nature and value their clients brand.
• Familiarising themselves with the product and competitor activities in the market.
• Proficient in discussing the client's core message and target audience.
• Ability to generate lots of fresh, original ideas from a brief.

• Empowerment with the tools needed to succeed.
• Autonomy to seek out new paths and better ways of doing things.
• Support from colleagues who are experts in their disciplines, drawn from across the Ogilvy network.
• Opportunities to do work of which you’ll be proud, with people you’ll be proud to call your teammates.