Interpublic Group (IPG) is a global provider of marketing solutions. The company specializes in developing and automating processes through platforms like Helix. IPG leverages API integrations, JSON data structures, and progressive web app development to enhance knowledge management and chatbot functionalities. It utilizes O365 Power Platform, including Power Automate and Power Apps, to optimize business processes. With a focus on innovation and collaboration, IPG delivers scalable solutions, supporting diverse tasks and priorities within a global team environment. The company emphasizes data visibility and governance to drive efficient user services.