Marketing Campaigns Manager at Groupon

Groupon is seeking a Marketing Campaign Manager to spearhead global promotional campaigns, optimize performance, and drive marketing efficiency through AI-driven tools. This role is based in Prague and operates on a hybrid model.

This role involves cross-functional collaboration with designers, product managers, market managers, and operations teams to align campaign activities and ensure timely asset delivery. The Marketing Campaign Manager will also manage vendor-related marketing activities, ensuring alignment with business goals, and act as a key liaison between vendors and internal teams.

Groupon offers a dynamic and fast-paced environment where innovation and growth are encouraged. The company fosters a collaborative team culture focused on mentorship and provides opportunities to work on cutting-edge technologies.

Responsibilities:

• Oversee end-to-end planning, execution, and optimization of key promotional campaigns across 13 international markets, focusing on North America.
• Develop localized marketing strategies tailored to different regions while maintaining brand consistency.
• Monitor campaign performance, analyze data, and provide insights for future improvements.
• Supervise vendor-related marketing activities to align with business goals.
• Lead cross-functional projects to improve marketing campaign processes and efficiency.
• Implement automation processes and AI-driven solutions.

Requirements:

• Proven experience in marketing campaign management, vendor marketing, or a related role.
• Strong data analysis and reporting skills.
• Proficiency in marketing analytics tools, CRM platforms, and campaign management software.
• Knowledge of digital marketing best practices.
• Experience with AI-driven marketing tools and automation software.
• Excellent cross-functional coordination and communication skills.

Groupon offers:

• Hybrid work model (2 days per week in Prague, remote for the rest).
• Supportive learning environment with cutting-edge technologies.
• Usage of AI tools for efficiency and innovation.
• Collaborative team culture focused on mentorship and growth.