Search Engine Marketing Operations Specialist

Job Description

Groupon is seeking a SEM Operations Specialist to manage and optimize digital marketing campaigns. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets.Responsibilities:

• Conduct audits and implement campaigns across various channels, including Google Ads and product listing ads.
• Own and coordinate projects related to program and product development.
• Collaborate with data engineers, analysts, and other teams to identify trends and implement product improvements.
• Create and deliver weekly/monthly reports, providing actionable insights.
• Manage advertising budgets effectively.

Requirements:

• Degree in Marketing, Business, Communication, or a related field.
• 1+ year of experience in digital marketing, preferably in paid channels.
• Experience with Google Tag Manager (GTM) and Google Analytics.
• Strong analytical skills.
• Excellent communication skills.
• Strong organizational skills and attention to detail.

What Groupon offers:

• Opportunity to be part of a transformation and make an impact.
• International team environment.
• Hybrid work model (2 days in office, 3 days remote).