Groupon is seeking a Meta Ads Expert to spearhead and optimize Meta Ads campaigns, with a focus on the US market. As one of the largest Meta Ads advertisers in CEE, the successful candidate will play a pivotal role in shaping Groupon's US market growth strategy.She will be responsible for:
- Owning the US Market Strategy.
- Designing and executing full-funnel campaigns.
- Managing product catalog performance and data feed integration.
- Continuously optimizing budgets, bidding strategies, and creative testing.
- Tracking and analyzing key metrics, turning insights into actions.
Groupon requires:
- Significant experience in ecommerce or marketplace environments.
- A proven track record managing Meta Ads campaigns, especially dynamic product ads and catalog management, focused on the US market.
- Experience managing Meta Ads budgets of at least $100K per month.
- Confidence navigating ad tech and martech setups.
- Passion for career development and growth.
Groupon offers:
- A high-impact role influencing Groupon’s growth in the US market.
- The opportunity to manage one of the biggest Meta ad accounts in the region.
- A performance-driven environment with visible and measurable results.
- A clear path to grow into a leadership position.