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Meta Ads Expert - Spain

Meta Ads Expert to lead and optimize Meta Ads campaigns.
Groupon
Remote
Hybrid
On-Site
Spain
Undisclosed salary
Job Description
Groupon is seeking a Meta Ads Expert to spearhead and optimize Meta Ads campaigns, focusing on the US market. This role is pivotal in driving performance marketing at scale, contributing significantly to Groupon's US market growth strategy. The ideal candidate will have extensive experience in e-commerce or marketplace environments, with a proven track record in managing Meta Ads campaigns, particularly dynamic product ads and catalog management.Groupon is undergoing an exciting phase of transformation, and this role offers a unique opportunity to shape its marketing future. The company maintains a culture that inspires innovation, rewards risk-taking, and celebrates success.What this role involves:
  • Developing and executing Meta Ads strategies tailored to the US market.
  • Designing and executing full-funnel campaigns that balance prospecting and retargeting efforts.
  • Managing product catalog performance and ensuring seamless integration of data feeds for dynamic product ads.
  • Continuously optimizing budgets, bidding strategies, and creative testing to maximize ROAS.
  • Tracking and analyzing key metrics (ROAS, CTR, CPA) for US-specific campaigns and turning insights into actions.
What the candidate should have:
  • Significant experience working within e-commerce or marketplace environments.
  • Proven track record managing Meta Ads campaigns, especially dynamic product ads and catalog management, with a focus on the US market.
  • Hands-on experience managing Meta Ads budgets of at least $100K per month.
  • Confidence navigating ad tech and martech setups.
What this role offers:
  • High Impact Role – Directly influencing Groupon’s growth and performance.
  • Work at Scale – Managing one of the biggest Meta ad accounts in the region.
  • Performance-Driven Environment – Focus on ROAS, CPA, and advanced bidding strategies.
  • Opportunity for Growth – Clear path to grow into a leadership position.
  • Strategic Role in Transformation – Playing a key role in shaping its marketing future.
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Groupon

Groupon is a global marketplace connecting millions of customers with local businesses. The company focuses on providing a platform for discovering new experiences and services, offering deals across various categories. Groupon is committed to helping local businesses succeed and thrives on innovation, a performance-driven culture, and rewards risk-taking. The company fosters a best-of-both-worlds environment, combining the resources of a large organization with the autonomy and impact of a smaller one. Groupon's purpose is to build strong communities through thriving small businesses.

All Jobs at Groupon (104)