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Job Description
Groupon is seeking a highly skilled Meta Ads Expert to lead and optimize Meta Ads campaigns for the US market. The ideal candidate will play a key role in shaping Groupon's US market growth strategy, leveraging their expertise to drive engagement, conversions, and performance across Facebook, Instagram, and the Meta Audience Network.Responsibilities include:- Owning the US Market Strategy
- Designing and executing full-funnel campaigns
- Managing product catalog performance and ensuring seamless integration of data feeds
- Continuously optimizing budgets, bidding strategies, and creative testing
- Tracking and analyzing key metrics and turning insights into actions
- Significant experience working within ecommerce or marketplace environments
- Proven track record managing Meta Ads campaigns, especially dynamic product ads and catalog management, with a focus on the US market
- Hands-on experience managing Meta Ads budgets of at least $100K per month
- Confidence navigating ad tech and martech setups
- Passion for career development and growth
- High Impact Role
- Opportunity to work at scale
- Performance-Driven Environment
- Opportunity for Growth
- Strategic Role in Transformation
Groupon
Groupon is a global marketplace connecting millions of customers with local businesses. The company focuses on providing a platform for discovering new experiences and services, offering deals across various categories. Groupon is committed to helping local businesses succeed and thrives on innovation, a performance-driven culture, and rewards risk-taking. The company fosters a best-of-both-worlds environment, combining the resources of a large organization with the autonomy and impact of a smaller one. Groupon's purpose is to build strong communities through thriving small businesses.
All Jobs at Groupon (104)