PPC Specialist - Prague at Groupon

Groupon is seeking a PPC Specialist to manage and optimize digital marketing campaigns across various channels. The role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets. They will also manage budgets and identify trends.

Responsibilities:

• Conduct audits and implement campaigns across Google Ads and product listing ads.
• Own and coordinate projects related to program and product development.
• Collaborate with data engineers and analysts to identify trends and implement product improvements.
• Create and deliver weekly/monthly reports with actionable insights.
• Manage advertising budgets effectively.

Requirements:

• 1+ year of experience in digital marketing, preferably in paid channels.
• Solid understanding of PPC, ROI, and bid management.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Familiarity with Google Analytics.
• Strong analytical and reporting skills.
• Excellent communication and organizational skills.

Groupon offers:

• Hybrid work environment (2 days in office, 3 days remote).
• Opportunity to be part of a transformation and make an impact.
• International team environment.