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PPC Specialist - Prague

PPC Specialist to manage digital marketing campaigns at Groupon.
Groupon
Remote
Hybrid
On-Site
Czech Republic
Undisclosed salary
Job Description
Groupon is seeking a PPC Specialist to manage and optimize digital marketing campaigns. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets. The PPC Specialist will play a key role in transforming Groupon's business and making a meaningful impact.

Responsibilities:
  • Conduct audits and implement campaigns across Google Ads and product listing ads.
  • Coordinate projects related to program and product development.
  • Collaborate with data engineers and analysts to identify trends and implement product improvements.
  • Create and deliver weekly/monthly reports with actionable insights.
  • Manage advertising budgets effectively.

Requirements:
  • 1+ year of experience in digital marketing, preferably in paid channels.
  • Solid understanding of PPC, ROI, and bid management.
  • Experience with Google Tag Manager (GTM) and conversion tracking.
  • Familiarity with Google Analytics.
  • Strong analytical skills.
  • Proven experience in preparing reports.
  • Excellent communication skills.
  • Strong organizational skills and attention to detail.

What Groupon Offers:
  • Opportunity to be part of a transformation and make an impact.
  • Growth and challenges while working alongside top talent.
  • A truly international team.
  • Hybrid work environment (2 days in office/3 days remote).
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Groupon

Groupon is a global marketplace connecting millions of customers with local businesses. The company focuses on providing a platform for discovering new experiences and services, offering deals across various categories. Groupon is committed to helping local businesses succeed and thrives on innovation, a performance-driven culture, and rewards risk-taking. The company fosters a best-of-both-worlds environment, combining the resources of a large organization with the autonomy and impact of a smaller one. Groupon's purpose is to build strong communities through thriving small businesses.

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