PPC Specialist with Focus on PLA - Prague at Groupon

Groupon is looking for a PPC Specialist to strategically plan, execute, and optimize pay-per-click campaigns.

This role focuses on driving traffic, increasing conversions, and maximizing ROI for Groupon Goods and Local portfolio. The specialist will utilize expertise in paid search advertising to achieve business growth and align with the overall digital marketing strategy.

Role involves:

• Developing and implementing PPC strategies on Google Ads and Bing Ads.
• Setting up, managing, and optimizing PPC campaigns.
• Monitoring and adjusting bids to maximize campaign efficiency and ROI.
• Tracking and analyzing key performance indicators (KPIs).
• Collaborating with SEO, content, and analytics teams.

Requirements:

• Proven experience as a PPC Specialist with a focus on PLA campaigns and feed management.
• Demonstrated ability to manage substantial PPC budgets and optimize campaigns for high ROI.
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Strong collaborative skills.

What Groupon Offers:

• Opportunity to be part of a transformation and make an immediate impact.
• A challenging environment working alongside top talent.
• A truly international team from Europe, through America to India.