PPC Specialist with Focus on PLA - Warsaw at Groupon

Groupon is seeking a PPC Specialist to strategically plan, execute, and optimize PLA pay-per-click campaigns on Google Ads and Bing Ads. The role focuses on promoting Groupon Goods and Local portfolio, driving targeted traffic, increasing conversions, and maximizing ROI. This position is crucial for achieving business growth and aligning with the overall digital marketing strategy.

Responsibilities:

• Develop and implement PPC strategies on Google Ads and Bing Ads, focusing on Groupon Goods and Local campaigns to maximize ROI.
• Set up, manage, and optimize PPC campaigns, including feed optimization and targeting strategies specific to Groupon offerings.
• Adjustments for the best possible feed structure, including fixing warnings identified in Google Merchant Center to maximize the number of eligible products.
• Monitor and adjust bids on Google Ads and Bing Ads to maximize campaign efficiency and ROI, focusing on Groupon-related campaigns.
• Manage daily and monthly budgets, ensuring optimal use of resources to meet performance targets specific to Groupon initiatives.
• Track and analyze key performance indicators (KPIs) such as ROI, click-through rates (CTR), and conversion rates for Groupon campaigns.
• Provide regular performance reports, including insights and recommendations for optimizing Groupon-related campaigns.
• Ensure all PPC activities comply with platform policies and relevant legal regulations, including data privacy laws, especially in relation to Groupon campaigns.
• Stay updated on the latest trends, best practices, and technological advancements in PPC advertising on Google Ads and Bing Ads.
• Collaborate closely with SEO, content, and analytics teams to ensure integrated and effective digital marketing strategies that support Groupon campaigns.
• Communicate campaign goals, performance, and insights to stakeholders, focusing on the impact of Groupon promotions on ROI.

Requirements:

• Proven experience as a PPC Specialist with focus on PLA campaigns and feed management.
• Demonstrated ability to manage substantial PPC budgets and optimize campaigns for high ROI.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Adaptability and a proactive approach to staying updated with industry trends and technology advancements.
• Excellent written and verbal communication skills, with the ability to communicate insights clearly to stakeholders.
• Strong collaborative skills, with a proven ability to work effectively within a team and with cross-functional departments.

Groupon offers:

• Opportunity to be part of a transformation and make an impact.
• Opportunity for growth and challenges, working alongside top talent.
• A truly international team from Europe, through America to India