Senior PPC Specialist - Prague at Groupon

Groupon is seeking a Senior PPC Specialist to manage and optimize digital marketing campaigns, including search, product listing ads, and brand and non-brand campaigns. This role involves collaborating with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets.

Role involves:
• Conducting audits and preparing plans for campaigns.
• Leading the implementation of campaigns across various channels like Google Ads.
• Coordinating projects related to program and product development.
• Collaborating with data engineers and analysts to identify trends.
• Creating and delivering weekly/monthly reports with actionable insights.
• Managing advertising budgets effectively.

Requirements:

• Degree in Marketing, Business, Communication, or related field.
• 2+ years of experience in digital marketing, preferably in paid channels.
• Solid understanding of PPC, ROI, and bid management.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Familiarity with Google Analytics.
• Strong analytical and reporting skills.
• Excellent interpersonal and communication skills.
• Strong organizational skills and attention to detail.

Groupon offers:

• Opportunity to be part of a transformation and make an impact.
• A challenging environment for growth, working alongside top talent.
• A truly international team.
• Hybrid work environment (2 days in office, 3 days remote).