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Job Description
Groupon is seeking a Senior PPC Specialist to manage and optimize digital marketing campaigns. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets. Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive.
The role involves:
- Campaign Management: Conduct audits, prepare plans, and lead the implementation of campaigns across various channels, including Google Ads and product listing ads.
- Project Management: Own and coordinate 2-3 projects related to program and product development, collaborating closely with analytics, engineering, and third-party teams.
- Cross-Team Collaboration: Work closely with data engineers, analysts, and other teams to identify trends, address issues, and implement product improvements.
- Reporting and Analysis: Create and deliver weekly/monthly reports, providing actionable insights and making data-driven recommendations to optimize campaigns.
- Budget Oversight: Manage significant advertising budgets effectively, seeking innovative solutions to reduce costs and enhance operational efficiency.
Requirements:
- Educational Background: Degree (or equivalent) in Marketing, Business, Communication, or a related field.
- Digital Marketing Expertise: 2+ years of experience in digital marketing, preferably in paid channels, with a solid understanding of PPC, ROI, and bid management.
- Technical Proficiency: Experience with Google Tag Manager (GTM), conversion tracking, and familiarity with Google Analytics.
- Analytical Skills: Strong analytical approach with the ability to derive insights from data across multiple channels.
- Reporting Skills: Proven experience in preparing reports and formulating recommendations based on data insights.
- Communication Skills: Excellent interpersonal and strong communication skills, with the ability to collaborate effectively across teams.
- Attention to Detail: Strong organizational skills and good attention to detail, with the ability to follow processes in a fast-paced environment.
Groupon offers:
- Be part of a transformation, make an impact!
- Grow and be challenged, all whilst working alongside top talent
- A truly international team from Europe, through America to India
- Hybrid work environment - 2 days in office/3 days from anywhere you want
Groupon
Groupon is a global marketplace connecting millions of customers with local businesses. The company focuses on providing a platform for discovering new experiences and services, offering deals across various categories. Groupon is committed to helping local businesses succeed and thrives on innovation, a performance-driven culture, and rewards risk-taking. The company fosters a best-of-both-worlds environment, combining the resources of a large organization with the autonomy and impact of a smaller one. Groupon's purpose is to build strong communities through thriving small businesses.
All Jobs at Groupon (104)