Senior Search Engine Marketing Operations Specialist

Job Description

Groupon is seeking a Senior SEM Operations Specialist to manage and optimize digital marketing campaigns across various channels. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets.

Role involves:
• Conducting audits and preparing plans for campaigns.
• Leading the implementation of campaigns across Google Ads and product listing ads.
• Owning and coordinating projects related to program and product development.
• Collaborating with data engineers and analysts to identify trends and implement improvements.
• Creating and delivering weekly/monthly reports with actionable insights.
• Managing advertising budgets effectively.

Requirements:
• Degree in Marketing, Business, Communication, or related field.
• 2+ years of experience in digital marketing, preferably in paid channels.
• Solid understanding of PPC, ROI, and bid management.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Familiarity with Google Analytics.
• Strong analytical skills and attention to detail.
• Excellent interpersonal and communication skills.

Groupon offers:
• Opportunity to be part of a transformation and make an impact.
• Growth and challenges working alongside top talent.
• A truly international team.
• Hybrid work environment (2 days in office, 3 days remote).