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JD Sports Fashion, founded in 1981, is a leading multi-channel retailer of sports and outdoor fashion in the UK and Europe. With over 2,400 stores, the group focuses on various retail segments and prides itself on offering customers the latest products from top brands. The role of Sales Assistant involves ensuring the best possible service to customers visiting the store, assisting them, maximizing store productivity, exceeding sales targets, and using in-store devices.

The Sales Assistant at JD Sports will be involved in:

  • Assisting customers in all phases of the sale, from product selection to purchase.
  • Providing alternatives and maximizing sales through digital channels.
  • Maintaining visual merchandising standards on the sales floor.
  • Checking and replenishing stock on the sales floor.

Requirements for this role include:

  • Retail experience is preferred.
  • Excellent communication and customer service skills.
  • Teamwork skills and attention to detail.

JD Sports offers:

  • Career progression opportunities.
  • Product discounts.
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JD Sports

Please provide the job description. I will analyze it to understand JD Sports' business, values, target audience, and operational aspects, and then craft a 100-word description of the company based on that information.