JD Sports Fashion, founded in 1981, is a leading multi-channel retailer of sports fashion and outdoor in the UK and Europe. The group has over 2,400 stores and offers customers the latest products from top brands. They are looking for Sales Assistant to join their Team.
The Sales Assistant will be responsible for ensuring the best possible service to customers whenever they visit the store. The Sales Assistant will assist the customer in order to maximize store productivity, exceeding sales targets and using the devices in the store.
Please provide the job description. I will analyze it to understand JD Sports' business, values, target audience, and operational aspects, and then craft a 100-word description of the company based on that information.