SEO Outreach Manager

Job Description

Proton, one of Europe’s fastest growing scale-ups, is seeking a motivated SEO Outreach Manager to join their dynamic marketing team. The SEO Outreach Manager will play a crucial role in Proton's search engine optimization efforts by building relationships with relevant websites, securing high-quality backlinks, and increasing online presence and awareness. This role requires exceptional communication skills, a creative mindset, and a passion for staying up-to-date with the latest digital marketing trends.

What this role involves:

• Developing and executing effective outreach campaigns to acquire high-quality backlinks.
• Identifying and evaluating potential linking opportunities through research and competitive analysis.
• Creating effective email pitches and negotiating for link acquisition.
• Building and maintaining strong relationships with bloggers, influencers, webmasters, and other content creators.
• Collaborating with internal teams to ensure campaigns and content are optimized for link-building opportunities.
• Managing the link-building efforts of agencies.
• Monitoring and reporting on the success of outreach campaigns.
• Conducting regular competitive analysis to identify new link-building opportunities.
• Ensuring all outreach activities comply with the latest SEO best practices.
• Utilizing media contact databases and common SEO & Outreach tools.

Requirements:

• Four years experience in an agency or client-side SEO Outreach role.
• Proven track record of acquiring links across a range of different publication and platform types.
• Experience of supporting content strategies to achieve maximum potential.
• A basic understanding of SEO.
• Excellent verbal and written communications skills (English).
• Multi-lingual would be an advantage, especially German or Spanish.
• Familiarity with PR/outreach-specific tools as well as general SEO tools.
• Demonstrable strong organizational and time management skills.
• A creative mind and the ability to generate innovative ideas.
• Experience with both B2B and B2C marketing efforts.
• The ability to work independently, be self-motivated, and be proactive.
• A passion for the world of security, tech, or privacy.

What Proton offers:

• Technology: Devices and software provided.
• Learning & Development: Training programs, conferences/events.
• Employee Benefits: Comprehensive health insurance, retirement savings options, generous leave policies, and wellness programs.
• Stock Options.
• In-Person Collaboration: Offices in multiple locations with a hybrid work model (up to 30% remote).
• Food: Lunch and snacks provided at offices.
• Transport: Support with transport costs.
• Flexible Working: Define own working hours.
• Work that Matters: Community-first organization with a focus on user privacy.