Salesforce Marketing Cloud Engineer

Job Description

Appnovation is seeking a Salesforce Marketing Cloud Engineer to join their experienced team. This role involves building web and mobile applications and providing strategic consulting for Appnovation’s clients. The ideal candidate has a strong consulting and solution-focused mindset, contributing to architectural decisions, implementing best practices, and delivering results.

Responsibilities:

• Design, develop, and maintain marketing automation workflows using Automation Studio.
• Manage and optimize data elements to support marketing journeys and campaigns.
• Create and execute targeted marketing campaigns with effective segmentation and personalization.
• Set up and manage email domains in line with deliverability best practices.
• Implement consent management strategies in compliance with privacy regulations.
• Develop engaging and personalized email content to boost customer engagement.
• Collaborate with cross-functional teams to translate business requirements into technical solutions.
• Monitor and analyze campaign performance, providing insights and recommendations.
• Ensure data quality, integrity, and security across all marketing systems.
• Troubleshoot and resolve issues while supporting marketing operations.

Requirements:

• 6+ years of experience as a Marketing Cloud Engineer
• Proven track record within the Salesforce ecosystem
• Strong expertise in Salesforce Marketing Cloud and related technologies
• Deep understanding of email marketing best practices and personalization techniques
• Familiarity with cloud platforms and services
• Hands-on experience with Automation Studio, data elements, journeys, and campaigns
• Experience with email domain setup and deliverability best practices
• Knowledge of consent management and data privacy regulations
• Excellent problem-solving skills and attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple priorities in a fast-paced environment
• Knowledge of Agile principles and methodologies
• Bachelor’s degree in Marketing, Information Technology, or a related field

The role offers:

• Opportunity to work in a fast-paced environment.
• Opportunity to work with cross-functional teams.