Salesforce Marketing Cloud Engineer

Job Description

Appnovation is seeking a Salesforce Marketing Cloud Engineer to join a motivated team. The engineer will build web and mobile applications and provide strategic consulting for Appnovation’s clients. The ideal candidate should have a consulting and solution-focused mindset to contribute to architectural decisions, implement best practices, and deliver results. They should have experience with Automation Studio, data elements, journeys, campaigns, email domain setup, email deliverability, consent management, and email content creation, with personalization experience as an asset.

The role involves:

• Designing, developing, and maintaining marketing automation workflows using Automation Studio.
• Managing and optimizing data elements to support marketing journeys and campaigns.
• Creating and executing targeted marketing campaigns with effective segmentation and personalization.
• Setting up and managing email domains in line with deliverability best practices.
• Implementing consent management strategies in compliance with privacy regulations.
• Developing engaging and personalized email content to boost customer engagement.
• Collaborating with cross-functional teams to translate business requirements into technical solutions.
• Monitoring and analyzing campaign performance, providing insights and recommendations.
• Ensuring data quality, integrity, and security across all marketing systems.
• Troubleshooting and resolving issues while supporting marketing operations.

Requirements:

• 6+ years of experience as a Marketing Cloud Engineer.
• Proven track record within the Salesforce ecosystem.
• Strong expertise in Salesforce Marketing Cloud and related technologies.
• Deep understanding of email marketing best practices and personalization techniques.
• Familiarity with cloud platforms and services.
• Hands-on experience with Automation Studio, data elements, journeys, and campaigns.
• Experience with email domain setup and deliverability best practices.
• Knowledge of consent management and data privacy regulations.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of Agile principles and methodologies.
• Bachelor’s degree in Marketing, Information Technology, or a related field.

Appnovation offers:

• A chance to work in a fast-paced environment.