Salesforce Marketing Cloud Engineer

Job Description

Appnovation is seeking a Salesforce Marketing Cloud Engineer to join their team in Bogota. The ideal candidate will possess a strong consulting and solution-focused mindset, contributing to architectural decisions and implementing best practices. This role involves building web and mobile applications, providing strategic consulting, and delivering results for Appnovation's clients.

Responsibilities:

• Design, develop, and maintain marketing automation workflows using Automation Studio.
• Manage and optimize data elements to support marketing journeys and campaigns.
• Create and execute targeted marketing campaigns with effective segmentation and personalization.
• Set up and manage email domains in line with deliverability best practices.
• Implement consent management strategies in compliance with privacy regulations.
• Develop engaging and personalized email content to boost customer engagement.
• Collaborate with cross-functional teams to translate business requirements into technical solutions.
• Monitor and analyze campaign performance, providing insights and recommendations.
• Ensure data quality, integrity, and security across all marketing systems.
• Troubleshoot and resolve issues while supporting marketing operations.

Requirements:

• 6+ years of experience as a Marketing Cloud Engineer.
• Proven track record within the Salesforce ecosystem.
• Strong expertise in Salesforce Marketing Cloud and related technologies.
• Deep understanding of email marketing best practices and personalization techniques.
• Familiarity with cloud platforms and services.
• Hands-on experience with Automation Studio, data elements, journeys, and campaigns.
• Experience with email domain setup and deliverability best practices.
• Knowledge of consent management and data privacy regulations.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of Agile principles and methodologies.
• Bachelor’s degree in Marketing, Information Technology, or a related field.

What Appnovation offers:

• Opportunity to work with a highly motivated and experienced team.
• Chance to contribute to architectural decisions and implement best practices.
• Exposure to building web and mobile applications.
• Involvement in providing strategic consulting for clients.