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Appnovation is seeking a Salesforce Marketing Cloud Engineer to join their team in Bogota. The ideal candidate will possess a strong consulting and solution-focused mindset, contributing to architectural decisions and implementing best practices. This role involves building web and mobile applications, providing strategic consulting, and delivering results for Appnovation's clients.
Responsibilities:
- Design, develop, and maintain marketing automation workflows using Automation Studio.
- Manage and optimize data elements to support marketing journeys and campaigns.
- Create and execute targeted marketing campaigns with effective segmentation and personalization.
- Set up and manage email domains in line with deliverability best practices.
- Implement consent management strategies in compliance with privacy regulations.
- Develop engaging and personalized email content to boost customer engagement.
- Collaborate with cross-functional teams to translate business requirements into technical solutions.
- Monitor and analyze campaign performance, providing insights and recommendations.
- Ensure data quality, integrity, and security across all marketing systems.
- Troubleshoot and resolve issues while supporting marketing operations.
Requirements:
- 6+ years of experience as a Marketing Cloud Engineer.
- Proven track record within the Salesforce ecosystem.
- Strong expertise in Salesforce Marketing Cloud and related technologies.
- Deep understanding of email marketing best practices and personalization techniques.
- Familiarity with cloud platforms and services.
- Hands-on experience with Automation Studio, data elements, journeys, and campaigns.
- Experience with email domain setup and deliverability best practices.
- Knowledge of consent management and data privacy regulations.
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Knowledge of Agile principles and methodologies.
- Bachelor’s degree in Marketing, Information Technology, or a related field.
What Appnovation offers:
- Opportunity to work with a highly motivated and experienced team.
- Chance to contribute to architectural decisions and implement best practices.
- Exposure to building web and mobile applications.
- Involvement in providing strategic consulting for clients.
Appnovation Technologies
Appnovation Technologies is a global, full-service digital partner specializing in Strategy, Experience & Design, Engineering, and Managed Services. They build impactful digital solutions serving as foundations for future growth. The company focuses on creating tailored hiring strategies, attracting top-tier talent, and ensuring a positive candidate experience. Appnovation builds and scales teams across regions, partnering with stakeholders to meet their needs while championing diversity, equity, and inclusion. They are committed to building better lives through better digital.