Content Marketing Specialist (Mid - Senior)

Job Description

Cake, originating from Taiwan, is seeking a Content Marketing Specialist to join their marketing team. This role involves crafting marketing content, optimizing brand SEO keywords, conducting interviews, and collaborating on content strategies to expand the Cake brand. The Content Marketing Specialist will primarily focus on the Taiwan market but will have opportunities to learn about different markets and contribute to global SEO strategies.

Role Involves:

• Planning and optimizing SEO strategies.
• Conducting SEO research and content uploading.
• Enhancing Cake App downloads through App Search Optimization.
• Executing interview content.
• Coordinating online marketing activities.
• Assisting with other marketing-related tasks.

Requirements:

• 2+ years of SEO content marketing or product marketing experience.
• Familiarity with data analysis tools such as GA, Google Search Console, Ahrefs, Mixpanel, and GTM.
• Proficiency in editing articles and arranging graphics.
• Excellent Chinese writing skills and the ability to research in English.
• High sensitivity to text content and accuracy.
• Good communication and coordination skills.
• Interest in job search, career, and workplace topics.
• Goal-oriented with self-motivation.

What Cake Offers:

• Generous time off policy and flexible work arrangement
• Continuous learning opportunities through training and sharing for new markets and different industries
• Team spirit environment