Job Description
Gigster is seeking a Senior Growth Product Manager to define, execute, and deliver a digital product line for a large international media company. The Senior Growth Product Manager will gather requirements from editorial stakeholders, analyze competitors and market trends, and create roadmaps and user stories within an Agile delivery process. This role requires cross-functional leadership, effectively leading a product development team without direct reporting lines.
The person will be working for company named Gigster.
Role involves:
- Lead the development of the consumer-focused product strategy
- Develop and implement growth strategies focused specifically on user retention and loyalty metrics
- Design and optimize user onboarding journeys to maximize user activation and engagement
- Collaborate with data/analytics teams to establish key loyalty metrics
- Lead A/B testing initiatives to continuously improve user engagement and retention
- Identify opportunities for personalization that increase user affinity and return visits
- Create and manage loyalty-focused features (e.g.; content recommendations, notifications)
- Work with marketing teams to develop re-engagement campaigns for lapsed users
- Maintain project controls that accurately reflect completed work against project plans, schedules, and budgets
- Collaborate with other product owners on dependencies
Requirements:
- Bachelor’s degree with a technical discipline.
- 5+ years of experience in growth product management with demonstrable results in improving user retention.
- Strong background in user engagement analytics and lifecycle marketing.
- Experience implementing and optimizing loyalty features in digital products.
- Proven track record of increasing key retention metrics.
- Experience with subscription or membership models in digital media.
Role offers:
- Totally remote, full time (40h/week)
- Flexible work hours but with a mandatory overlap from 10am to 6pm GMT + 3 time hours.
- No-end-date, independent contractor agreement
- Payment in USD, biweekly or monthly - your choice