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INFUSE is seeking a Regional Marketing Specialist to join their team in the UK. The role involves developing and executing omnichannel campaigns to engage the target audience and generate demand for the sales teams.

Responsibilities:

  • Conduct market research to identify trends and opportunities.
  • Build a regional annual marketing plan with quarterly goals.
  • Envision and execute omnichannel campaigns.
  • Create project proposals, campaign briefs, and evaluation reports.
  • Collaborate with sales teams to execute Account-Based Marketing (ABM) programs.
  • Foster relationships with sales teams and integrate their feedback.
  • Create and optimize audience lists with segmentation techniques.
  • Coordinate direct mail campaigns and maintain the regional event calendar.
  • Attend, support, and measure the success of trade shows and events.

Requirements:

  • 3-5 years of experience as a Regional Marketing Specialist or similar B2B marketing role.
  • Proficiency in marketing automation software and CRM tools.
  • Strong communication, presentation, and organizational skills.
  • Proactive and independent mindset with the ability to manage multiple projects.
  • Curiosity to learn about new markets and problem-solving persistence.
  • Adaptable and innovative, capable of adjusting strategies.
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INFUSE