Regional Marketing Specialist (Remote) at INFUSE

INFUSE is seeking a Regional Marketing Specialist to join their team in the UK. This is a remote position for someone with 3-5 years of experience in B2B marketing. The Regional Marketing Specialist will be responsible for developing and executing omnichannel campaigns to engage the target audience and generate demand for sales teams.

Responsibilities:

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
• Build out a regional annual marketing plan with clear quarterly goals.
• Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists.
• Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
• Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program.
• Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
• Create and optimize audience lists, using database insights and applying effective segmentation techniques.
• Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
• Attend, support, and measure the success of trade shows, conferences, and smaller events.

Requirements:

• 3-5 years of experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
• Proficiency in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• A proactive, independent mindset and problem-solving persistence.
• Adaptable and innovative, capable of adjusting strategies as needed.

INFUSE offers:

• The opportunity to be part of an international team.
• A fast-paced, results-oriented environment.
• The chance to drive marketing success.