INFUSE is seeking a Regional Marketing Specialist to join their team in the UK. This role is ideal for a driven and innovative individual who is passionate about driving marketing success.The Regional Marketing Specialist will be responsible for developing and executing omnichannel campaigns that engage the target audience and generate demand for sales teams. The individual will conduct market research, build a regional marketing plan, and create project proposals and campaign briefs.
Responsibilities: - Conduct market research to identify trends and opportunities.
- Build a regional annual marketing plan with clear quarterly goals.
- Envision and execute omnichannel campaigns.
- Create comprehensive project proposals and post-campaign evaluation reports.
- Collaborate with sales and cross-functional stakeholders to build and execute an ABM program.
- Foster strong relationships with sales teams and integrate their feedback.
- Create and optimize audience lists using database insights.
- Coordinate direct mail campaigns and maintain the regional event calendar.
- Attend, support, and measure the success of trade shows and conferences.
Requirements: - 3-5 years of experience as a Regional Marketing Specialist or similar role in B2B marketing.
- Strong understanding of demand generation and marketing best practices.
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and problem-solving persistence.
- Adaptable and innovative, capable of adjusting strategies.