Eventbrite is seeking a Demand Generation Lead to join their Growth Marketing team. This role involves leading the Demand Generation team in customer acquisition efforts through multi-channel campaigns. The Demand Generation Lead will report to Eventbrite's marketing organization.
Responsibilities:
Leading the Demand Generation team to own customer acquisition efforts.
Designing and executing multi-channel demand generation campaigns that drive leads and revenue.
Creating and optimizing email marketing campaigns to nurture prospects and re-engage existing customers.
Developing and refining the lifecycle journey.
Collaborating with the sales organization to ensure alignment between demand generation efforts and lead quality/quantity expectations.
Using data and insights to continuously optimize campaign performance.
Requirements:
7+ years of experience in demand generation or Inbound Marketing.
University BA/BS degree.
Expertise in email marketing and lifecycle campaigns.