Salesforce Marketing Cloud Developer – Life Sciences at Azurity Pharmaceuticals - India

Azurity Pharmaceuticals is seeking a Salesforce Marketing Cloud Developer to join their Digital team. This role involves developing, configuring, and optimizing Salesforce Marketing Cloud (SFMC) solutions to drive engagement with HCP/HCO, patients, and representatives. The developer will work closely with onshore marketing teams, architects, and business analysts to implement scalable, high-performing digital engagement solutions.

Responsibilities:

• Design, develop, and implement engagement campaigns using Marketing Cloud Studios.
• Build and optimize automated journeys for email, SMS, push notifications, and social media marketing.
• Develop dynamic content and personalization strategies.
• Configure Marketing Cloud Connector to integrate SFMC with Salesforce Sales Cloud and Experience Cloud.
• Develop custom data extensions, SQL queries, and automation scripts for data management.
• Implement Einstein AI capabilities to optimize engagement and content personalization.
• Conduct A/B testing and segmentation analysis.
• Ensure marketing campaigns comply with regulations like HIPAA and CAN-SPAM.

Requirements:

• 5+ years of experience in Salesforce Marketing Cloud development.
• Expertise in Marketing Cloud Studios.
• Proficiency in AMPscript, HTML, CSS, SQL, and JavaScript.
• Experience with Marketing Cloud APIs and integration with Salesforce CRM.
• Strong understanding of HCP engagement, patient journeys, and pharma compliance.
• Salesforce Marketing Cloud Developer and Marketing Cloud Consultant certifications.

What Azurity offers:

• Opportunity to work with cutting-edge Salesforce systems.
• Chance to contribute to a dynamic and change-inspired team.
• Involvement in building new digital capabilities.