Yalo, a company revolutionizing omnichannel sales, is seeking a Content Marketing Specialist to define and execute its global content strategy. The role involves positioning Yalo as a market leader through high-quality content that supports marketing and sales strategies. This role also includes designing quarterly and monthly campaigns aligned with product launches and Go-to-Market (GTM) strategies.
- Define and implement a global content strategy.
- Design marketing campaigns for product launches.
- Create content that reinforces Yalo's market leader positioning.
- Develop content for blogs, social media, and sales enablement.
- Lead online positioning strategies, including Google Ads and SEO.
- Oversee and update the company’s website and social media channels.
- Partner with Growth Marketing and Product Marketing teams to align content.
- Understand market needs to create relevant B2B content.
- Propose innovative content ideas to enhance campaign impact.
- Bilingual in Portuguese and Spanish (mandatory), advanced English a plus.
- At least 3 years in content marketing, preferably in B2B.
- Ability to understand technology products and translate benefits.
- Experience in SEO, SEM, and online positioning strategies.
- Exceptional writing and storytelling abilities.
- Strong teamwork and coordination skills.
- Proactive approach to anticipating needs and executing strategies.
- Unlimited PTO policy
- Remote working is available
- Flexible time (driven by results)
- Start-up environment
- International teamwork