データ基盤整備・分析担当（BigQuery、Google Analytics）

Job Description

PayPay Card is seeking a Data Analyst to join their Marketing Division. This role involves leveraging customer behavior data from Google Analytics and BigQuery to enhance marketing initiatives. The Data Analyst will be responsible for data infrastructure development, analysis, and reporting to drive actionable insights for marketing strategies.

Responsibilities:

• Utilize customer behavior data (primarily Google Analytics) and transaction/attribute data (primarily BigQuery).
• Develop data infrastructure by acquiring and refining data to enhance marketing activities.
• Conduct end-to-end analysis, including design, data extraction, processing, shaping, and deriving insights for planning.
• Create, maintain, and operate reports using BI tools (Looker Studio).
• Mentor junior team members and maintain/promote operational documentation and rules.

Requirements:

• Experience in data extraction, processing, and analysis using SQL.
• Experience in reporting, analysis, and measurement design using Google Analytics 4.
• Experience with BigQuery and Looker Studio is desirable.

What This Role Offers:

• Opportunity to contribute to the growth of PayPay Card by visualizing customer behavior and providing insights for future strategies.
• Access to analyze data linked to core data and PayPay's vast data, involving tens of millions of customers.