マーケティング担当

Job Description

PayPay Card Inc. is seeking a Marketing Specialist to promote its credit and QR payment services within the PayPay ecosystem. This role involves developing and executing marketing strategies to acquire new members and increase usage of PayPay's credit and card offerings. The ideal candidate will be passionate about fintech and eager to contribute to the growth of Japan's cashless payment infrastructure.

Responsibilities:

• Develop and implement new promotion and campaign plans.
• Propose and execute service feature improvements.
• Estimate and verify the effectiveness of member acquisition and usage promotion efforts.
• Report to high-level stakeholders and various group companies.
• Design various promotional pages.
• Plan external advertising and mass promotion campaigns.
• Manage budget planning and execution.
• Analyze and verify effectiveness using Google Analytics.
• Design measures based on analysis and hypotheses using in-house databases.

Requirements:

• Experience in web marketing or planning.
• Experience in promotion or campaign implementation.
• Experience in product planning, effect estimation/measurement, scheduling, and progress management.
• Experience in market research and analysis in marketing.

The role offers:

• Opportunity to work on large-scale promotions in collaboration with PayPay, SoftBank, and LINE Yahoo.
• Exposure to group-wide negotiations and high-level reporting.
• A chance to gain broad experience in marketing, from upstream to downstream processes.