マーケティング担当 at PayPay Card

PayPay Card is seeking a Marketing Specialist to promote its credit and PayPay card services integrated with the PayPay platform, which boasts over 66 million users. The company aims to provide user-friendly fintech services and revolutionize cashless payments in Japan. The Marketing Specialist will contribute to creating new value for users through innovative marketing strategies.

The role involves a range of marketing activities to acquire new members and boost usage of credit and PayPay cards on the PayPay mini-app. It includes planning promotions and campaigns, service improvements, performance analysis, and reporting. The candidate will also be involved in designing promotion pages, planning external advertising, and managing budgets.

PayPay Card offers the chance to implement large-scale initiatives in collaboration with PayPay, SoftBank, and LINE Yahoo. This provides valuable experience and exposure to various aspects of marketing, from upstream planning to downstream execution.

Responsibilities include:

• Planning and implementing new promotions and campaigns
• Proposing and implementing service function improvements
• Estimating member acquisition and usage promotion status and verifying the effects
• Reporting to high-level stakeholders and group companies
• Designing various promotion pages
• Planning external advertising and mass promotion advertising
• Designing and managing budgets
• Analyzing data using Google Analytics and other tools to verify effectiveness
• Analyzing each indicator using in-house DBs, creating hypotheses, and designing measures

Requirements:

• Experience in web marketing or planning
• Experience with promotional campaigns
• Experience in product planning, effect estimation/measurement, scheduling, and progress management
• Experience in market research and analysis in marketing

PayPay Card offers:

• Full-flex working system
• Social insurance
• Commuting allowance
• Annual salary review
• Incentives based on performance