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Sr. Director, Product Marketing - Performance Solutions

Senior Director, Product Marketing - Performance Solutions at DoubleVerify.
DoubleVerify
On-Site
United States
USD 145,000 - 274,000
Job Description
DoubleVerify is seeking a Senior Director of Product Marketing to lead the go-to-market strategy for its Performance Suite of products. This role involves close collaboration with the product management team throughout the product development lifecycle. The ideal candidate will possess experience in the ad tech industry, a deep understanding of the ecosystem, experience managing a team, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Role involves:
  • Owning the success of Performance Suite solutions, with a focus on product planning and commercialization.
  • Leading distributed cross-functional teams to ensure successful product launches and market penetration.
  • Collaborating with product management to integrate market needs, sales inputs, and customer feedback into product planning.
  • Conducting market research and competitive analysis to inform product positioning and GTM strategy.
  • Creating compelling narratives that convert complex technologies into elegant stories.
  • Establishing and tracking key performance indicators (KPIs) to measure the success of product marketing initiatives.
  • Partnering with Commercial, Marketing, Product, Engineering, and data Science teams to ensure alignment and effective execution of GTM plans.
  • Serving as a subject matter expert and advocate for the Performance Suite internally and externally.

Requirements:
  • 10+ years of experience in B2B product marketing, product management, or a related field.
  • Background in AdTech or MarTech, with a good understanding of the advertising ecosystem.
  • Strong technical foundation with the ability to understand and articulate complex product concepts.
  • Ability to form a data-driven POV and drive change to meet business objectives.
  • Positive mindset and a can-do attitude.
  • Demonstrated ability to inspire and organize a small team of direct reports.
  • Excellent storytelling abilities, including written and verbal communication.

DoubleVerify offers:
  • Opportunity to lead the go-to-market strategy for the Performance Suite of products.
  • A collaborative environment with cross-functional teams.
  • A chance to influence and guide the product development lifecycle.
  • The ability to serve as a subject matter expert and advocate for the Performance Suite.
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