Marketing Director at Integrated Specialty Coverages, LLC

Integrated Specialty Coverages (ISC) is seeking a Director of Marketing to lead its B2B and DTC marketing efforts. The Director will manage a marketing team and vendor relationships, aligning marketing strategies with the company's growth objectives. He/She will be responsible for end-to-end execution of marketing campaigns, performance measurement, and optimization of the marketing technology stack.

Role Involves:

• Developing and executing B2B and DTC marketing strategies.
• Leading marketing campaigns and ensuring coordination across teams.
• Leveraging data analytics to monitor and evaluate campaign effectiveness.
• Optimizing Salesforce and other marketing technologies.
• Guiding brand strategy and ensuring compelling messaging.
• Partnering with internal teams (Sales, Technology, Product).
• Conducting market research and competitive analysis.
• Managing relationships with external agencies and vendors.
• Leading, mentoring, and developing the marketing communications team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of marketing experience with successful campaign management and leadership.
• 5+ years of B2B marketing experience; insurance/financial services/Insurtech preferred.
• Strategic thinking and ability to execute complex marketing strategies.
• Strong analytical skills.
• Excellent communication skills.
• Demonstrated leadership and team management skills.
• Proficiency with marketing technologies (Salesforce, Google Analytics).

ISC offers:

• Employee Ownership Program
• Professional development opportunities
• Work from home reimbursement for remote/hybrid roles
• Comprehensive benefits including medical, dental and vision insurance, 401(k) plan with match, paid time off