Performance Marketing Manager - Fokus: Paid Social (gn) at The Quality Group

The Quality Group (TQG) is seeking a Performance Marketing Manager to focus on Paid Social campaigns for their brands, ESN and More Nutrition. The role involves planning, implementing, and optimizing paid social campaigns across platforms like TikTok, Instagram, Facebook, and Pinterest. The Performance Marketing Manager will be responsible for budget management, performance analysis, and continuous campaign optimization to maximize ROAS and minimize NC CAC. They will collaborate with marketing, creative, and product teams to ensure media strategies align with brand and target audience objectives.

Responsibilities:

• Planning, managing, and optimizing paid social campaigns for ESN and More Nutrition.
• Managing budgets, analyzing performance data, and continuously optimizing campaigns.
• Collaborating with marketing, creative, and product teams.
• Reporting to the Team Lead Paid Social Media.

Requirements:

• A degree in marketing, communications, business administration, or a related field.
• Minimum of 5 years of professional experience in media buying, performance marketing, or a similar position.
• Experience with paid social campaigns on TikTok, Instagram, Facebook, Pinterest, and Spotify.
• Proficiency in analyzing performance data and optimizing campaigns.
• Knowledge of Social Ads platforms (Facebook Ads Manager, TikTok Ads, Google Ads).
• Fluency in German and English.

The Quality Group Offers:

• Employee discounts.
• EGYM Wellpass subsidy.
• Corporate benefits.
• Deutschlandticket subsidy.
• Company pension scheme.