Logistics Marketing Specialist at Cabify

Cabify is seeking a Logistics Marketing Specialist to join their team in Bogotá, Colombia. This individual will play a crucial role in positioning the Cabify brand with energy, optimism, and passion. The Logistics Marketing Specialist will be responsible for planning, developing, and implementing multichannel marketing strategies focused on increasing brand visibility and business growth in Colombia.

The role involves both local marketing efforts and support for the global CRM team, requiring a blend of strategic thinking, creative execution, and analytical skills. The ideal candidate will have experience in the logistics, technology, or services sector, with a proven track record of successful marketing campaign management.

The candidate should also have excellent communication skills and the ability to collaborate with cross-functional teams across different geographies.

Responsibilities:

• Plan, develop, and implement multichannel marketing strategies in Colombia.
• Coordinate and execute local campaigns aligned with business and marketing objectives.
• Manage relationships with local marketing agencies and service providers.
• Create and improve local communications meeting global brand standards.
• Analyze and report campaign performance in Colombia, providing insights for future decisions.
• Collaborate with local sales and operations teams.
• Define, develop, and execute multichannel CRM campaigns.
• Analyze CRM metrics to evaluate campaign effectiveness.

Requirements:

• 3-5 years of experience in similar marketing roles.
• Experience in implementing multichannel marketing strategies.
• Excellent writing and storytelling skills.
• Strong communication and teamwork abilities.
• Proficiency in CRM marketing automation tools (e.g., Braze, Salesforce Marketing Cloud).
• Knowledge of analysis tools like Tableau, Google Analytics, or Power BI (a plus).
• Analytical skills for data interpretation and campaign optimization.

Cabify offers:

• Permanent contract with competitive salary.
• Welfare bonus for medicine or a variety of stores.
• 22 vacation days per year.
• Flexible hours and hybrid work model.
• Monthly credit to use in the Cabify app.
• work equipment