CRM3s Specialist at Cabify

Cabify is seeking a CRM3s Specialist to join its Marketing team in Madrid. This individual will focus on maximizing user engagement and recurrence for passengers, drivers, and businesses through effective CRM strategies and actions. The role involves communicating the brand's value proposition effectively.

The CRM3s Specialist will define and execute CRM strategies aligned with market business goals. He will be responsible for analyzing the results of the local CRM strategy. The specialist also identifies opportunities for improvement based on the analysis of communication flows and its results.

This role requires strong analytical skills, experience with CRM tools (Braze), and the ability to work collaboratively with internal teams.

Role Involves:

• Defining CRM strategies to meet business objectives.
• Presenting strategies to Marketing and Growth teams, estimating impact.
• Ensuring CRM strategy aligns with full-funnel goals.
• Analyzing CRM strategy results.
• Planning, executing, and delivering campaigns and projects.
• Identifying improvement areas and implementing tests.
• Coordinating with internal teams for campaign production.
• Ensuring data integrity and efficiency in the CRM database.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 2-4 years of experience in similar roles.
• Experience with CRM tools (required).
• Analytical and data interpretation skills (Tableau).
• Proficiency in Office and Google tools.
• Knowledge of copywriting (not essential).
• Knowledge of HTML, CSS, Liquid (not essential).

Cabify Offers:

• Permanent contract with competitive salary.
• Flexible schedule and hybrid/full remote work model.
• Monthly credit to use in the Cabify App.
• Flexible compensation plans adapted to your needs.
• Discounts in restaurants, shops, and gyms.
• Pet room to bring your furry friend to the office.