Job Description
Ketchum, a global communications consultancy, is seeking a Senior Manager, SEO to join their team. The ideal candidate will be a strategic thinker with a passion for organic search and a desire to drive innovation.
The Senior Manager, SEO will be responsible for leading client relationships, developing and executing comprehensive search strategies, and mentoring junior team members. This role requires a deep understanding of technical SEO, content optimization, and generative AI/search, as well as strong analytical and communication skills.
This is a hybrid role, requiring three days a week in the office.
Role Involves:
- Acting as a strategic lead and primary client contact.
- Architecting and executing comprehensive organic search strategies.
- Optimizing web and digital content for various search environments.
- Overseeing keyword research, competitive analysis, and on-page/off-page SEO.
- Conducting in-depth search landscape analyses.
- Staying current with changes in search engine algorithms and AI trends.
- Leveraging advanced analytics tools to monitor search performance.
- Partnering across teams to integrate SEO strategies.
- Mentoring and inspiring junior team members.
- Developing and presenting insightful reporting.
Requirements:
- 5-6 years of experience in SEO, organic and/or generative search.
- Expertise in technical SEO, content optimization, and generative AI/search.
- Experience in conducting search landscape analyses.
- Working knowledge of paid search (SEM) is strongly preferred.
- Proficiency in analytics and SEO tools (GA4, Adobe Analytics, SEMrush or similar).
- Experience in a client-facing, strategic leadership role.
- Strong analytical and communication skills.
- Ability to manage multiple projects and prioritize tasks.
- BS/BA degree preferred.
What Ketchum Offers:
- Hybrid Workplace: Three days a week in the office
- Robust benefits program, effective within 30 days of hire
- Paid maternity/paternity leave
- Family Forming Benefits
- Employee Recognition Program
- Generous paid time off includes vacation, wellness, and extended holiday schedule
- Various development opportunities to enhance personal and professional life
- Tuition reimbursement
- Monthly Cell Phone & Wi-Fi reimbursement