Marketing Lead

Job Description

A company is seeking a Marketing Lead to spearhead the marketing efforts for one of its ecosystem projects which is a groundbreaking on-chain mining platform. The Marketing Lead will be responsible for crafting and implementing marketing strategies aimed at driving user acquisition, enhancing brand awareness, and fostering community engagement to meet the project's growth targets.

Responsibilities of the marketing lead include:

• Develop and implement marketing strategies aligned with project goals.
• Conduct market research to inform marketing strategies.
• Drive user acquisition through targeted campaigns across various channels.
• Build and manage a high-performing marketing team.
• Establish relationships with industry influencers and media outlets.
• Monitor marketing performance metrics and suggest improvements.
• Stay updated with industry trends and incorporate insights into strategies.

Requirements for the role include:

• Proven experience as a marketing leader in the crypto industry.
• In-depth knowledge of blockchain technology and cryptocurrencies.
• Strong understanding of marketing principles and strategies.
• Experience in executing successful marketing campaigns.
• Analytical mindset with the ability to leverage data.
• Strong communication and interpersonal skills.
• Creative thinker with the ability to develop innovative strategies.